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Xbox and Mountain Dew
XBOX and MOUNTAIN DEW JOIN "THE CONTROLLER" CAPITALIZING ON MOTION PICTURE/VIDEOGAME ENTERTAINMENT RELATIONSHIP
Phoenix, AZ (October 15, 2005) ---- Cut-Scene Productions, LLC recently wrapped shooting on the ground-breaking motion picture THE CONTROLLER. This independent feature film is the debut of Director Frank A. Michels who also penned this original fiction screenplay about the world of online console videogamers.
The movie’s format, a combination of live action – and -- videogame imagery, piqued the interest of the videogame console giant XBOX promotions department as well as their entertainment and marketing firm who offered THE CONTROLLER the recognizable corporate placement. XBOX promotions also requested to bring Mountain Dew on board, considering their videogame/soft drink alliance. Mountain Dew excitedly responded to the opportunity to have onscreen placement in THE CONTROLLER.
